Ignition is built on Safety. Not around it.
Ignition is designed for teenagers, so safeguarding, privacy, consent, and escalation are at the centre of the platform.
What is protected
- Age-appropriate conversation design
- Safety checks before replies are shown
- Escalation routes for flagged concerns
- Privacy boundaries for honest reflection
- Parent and school visibility where appropriate
- Data handling designed for under-18 use
Three levels of safety
Age-appropriate by design. Consent built in from the start.
Ignition
Principles
Principles
Always clear it's AI — never pretends to be human or claims to have feelings
A guide, not a friend substitute — consistently points toward real people
Natural session endings — no endless conversations designed to keep teens hooked
Celebrates when teenagers don't need it anymore — that's the goal
Safety checks run before replies are shown
Escalation routes are in place for support needs, active concerns and crisis situations
Flagged concerns can be reviewed by appropriate humans where required
Safety
Protocols
Protocols
Parent
Oversight
Oversight
Parental consent required for all users under 16 before any data is stored
Progress visible to parents — conversations stay private to protect honest exploration
Safety alerts always reach parents regardless of privacy settings
Right to delete — all data fully erasable within 48 hours, always
Data Protection
Ignition is structured in compliance with UK GDPR, the Data Protection Act 2018, and provides extra safeguards for data concerning individuals under 18. We gather only the necessary information, ensure its security, and facilitate easy deletion.
Safeguarding
Ignition incorporates several key features, including role-aware access, private conversations for teens, secure storage, controlled visibility, and rights for deletion.
Ignition is not a crisis service. If you or someone you know needs urgent support, contact Childline on 0800 1111 or Samaritans on 116 123, free, 24/7.